Southend Lofts
Southend Lofts turned the historic Davis Baking Powder factory block into southwest Hoboken’s marquee address: a restored five-story industrial core joined by new nine-story wings, ceilings up to 15 feet, and a retail atrium at the base.
Southend Lofts is the southwest’s marquee address and the newest building in this guide: a full city block where the Taurasi Group restored the five story Davis Baking Powder and My-T-Fine Pudding factory and wrapped it with nine story wings, producing 110 lofts with ceilings up to 15 feet, a rooftop pool, a public market hall at the base, and on site parking. Sales launched in 2025 with first residents expected that winter, and the building is now setting the price for new construction in southwest Hoboken.
Building facts
| Address | 38 Jackson Street, Hoboken, NJ 07030 (southwest Hoboken, the block bounded by Jackson, Harrison, Observer Highway, and Newark Street) |
|---|---|
| What it was | The Davis Baking Powder and My-T-Fine Pudding factory, a 132 year old industrial building |
| Completed | 2025 to 2026; first residents expected winter 2025 |
| Developer | The Taurasi Group (Hoboken) |
| Design | Nastasi Architects; interiors by D&G Interiors + Design; sales by Brown Harris Stevens Development Marketing |
| Height | The restored five story core plus new nine story wings |
| Residences | 110 condominiums, one to five bedrooms, with no two floor plans alike |
| Ceilings | Up to 15 feet in the factory core, with oversized factory windows and exposed columns |
| Launch pricing (2025) | One bedrooms from about $795,000; two bedrooms from about $1.25 million; three bedrooms from about $1.85 million; four and five bedroom duplex penthouses with terraces and outdoor kitchens up to about $3.7 million |
| Ownership | Condominium; full Hoboken taxes assessed as new construction; no abatement |
| HOA dues | Set by the sponsor budget; confirm the figure and inclusions on any contract or listing |
| Parking | On site enclosed parking |
| Pets | Allowed, with a pet spa on site |
| Amenities (20,000+ sq ft) | The Overlook, an eighth floor rooftop with a 40 foot pool, lawns, and dining and lounge areas with Manhattan views; attended lobby; fitness center; open air co working lounge; multisport simulator suite; children’s playroom; pet spa; an indoor public atrium under a translucent canopy with curated retail and dining |
| Transit | Hudson-Bergen Light Rail at 2nd Street and Hoboken Terminal (PATH, ferry, NJ Transit) about ten minutes on foot; direct access to Observer Highway for the Holland Tunnel and the Turnpike |
| Neighborhood | The southwest: Southwest Park and the resiliency park a block away, the Jackson Street corridor’s new construction, ShopRite and the west side retail nearby |
What Southend Lofts is like to live in
The factory core is the prize: 15 foot ceilings, brick, and the biggest windows in Hoboken, with the new wings providing the elevators, the rooftop, and the systems. The market hall at the base is designed to be a destination for the whole neighborhood, which means the building will have a street life most Hoboken condos do not. The rooftop pool and lawn are on the eighth floor with the skyline in front of you. The location is the value story of the southwest: ten minutes from the Terminal, next to the park, and priced below the waterfront for comparable new construction.
What sets the price
The factory versus the wings: homes in the restored five story core carry the tallest ceilings and the character premium; homes in the nine story wings carry the height, the views, and the newest construction. Layout: with no two plans alike, the specific unit matters more than the line. Outdoor space: the penthouses and the terrace homes are their own market. Parking: confirm what is included.
Sales context
The building is new, so the closed history is the sponsor’s own sales; as the first resales arrive, they will set the real market. I track every closing in the building and price against the sponsor’s closed contracts and the southwest’s new construction comps. If you are buying from the sponsor, the negotiation is different from a resale, and I have done enough new construction contracts in Hoboken to know where the flexibility usually is.
What buyers should know
Read the offering plan, the sponsor’s budget, and the reserve funding schedule; in a new building the dues are an estimate until the association takes over. Confirm the tax assessment approach and the first full year tax bill, because new construction is assessed at completion. Confirm the parking. Understand the flood designation for the southwest and the building’s resiliency design. And if you are buying from the sponsor, have your attorney review the unit’s specific plan and any construction warranties.
What sellers should know
Early resales in a new building are priced against the sponsor’s remaining inventory, which means timing and differentiation matter: a finished, furnished home with a documented upgrade package and a parking space can command a premium over a sponsor unit that closes months later.
Quick answers about Southend Lofts
What did Southend Lofts cost at launch?
One bedrooms from about $795,000, two bedrooms from about $1.25 million, three bedrooms from about $1.85 million, and four and five bedroom duplex penthouses up to about $3.7 million, per the 2025 sales launch.
Does Southend Lofts have a pool?
Yes, a 40 foot pool on the eighth floor rooftop, The Overlook, with lawns and lounge and dining areas facing Manhattan.
Does Southend Lofts have parking?
Yes, on site enclosed parking; confirm which homes include a space and the cost of additional spaces.
What was the building before?
The Davis Baking Powder and My-T-Fine Pudding factory, a five story industrial building that the Taurasi Group restored and expanded with new nine story wings.
How is the commute from Southend Lofts?
About ten minutes on foot to Hoboken Terminal for the PATH, the ferries, and NJ Transit, with the 2nd Street light rail closer and Observer Highway for drivers.
Nearby buildings
The Sky Club · The Residences at W Hoboken · The Upper Grand · Wonder Lofts
Tools for this building
Condo carrying cost calculator · NJ seller net sheet · Is new construction worth it? · Do you need flood insurance in Hoboken?
Reviewed August 2026 by Anthony Vetrano, Associate Broker. Building details are provided as general guidance and change over time; confirm specifics for any unit with your agent and attorney.
Know the building before you make your move
Southwest Hoboken comps for Southend Lofts: 908-227-8226.